TARGET LIVE is a new full service agency for theatre and live entertainment which was launched in April in the U.K. by two of the most successful and respected entities in the entertainment industry, Target Media and Guy Chapman. TARGET LIVE is a division of the Target Media Group and offers a full range of agency services, providing advertising, marketing, creative, press, media and digital expertise to live entertainment industry clients.
Building on Target Media’s unrivalled experience in Film, DVD, Music, Games & Fashion and Guy Chapman’s unique marketing and PR experience in Theatre & the Arts, TARGET LIVE offers an unparalleled service across all channels and platforms with senior, experienced, client focused management and detailed market knowledge.
TARGET LIVE is run by Guy Chapman, formerly of Guy Chapman Associates Ltd (GCA), with a senior management team uniting Target Media and some former GCA staff. The company is based in the central London offices of parent company Target Media Group. The Press team is lead by David Bloom who has extremely wide experience across the UK and in the West End and increasingly with the international press. Simon Delany has joined Target from aka to head up the marketing arm bringing his extensive West End experience to the team from productions as varied as Billy Elliot and Fuerzabruta at the Roundhouse. Creative Director Tim Everett has designed productions in the West End, on tour and at regional theatres across the UK. Prior to joining Target Live Tim was Creative Director at AKA.
For 14 years GCA specialised in providing marketing and press services to theatre, music and dance productions ranging in style and size from Complicite to Calamity Jane. As well as working in the West End and Edinburgh, GCA’s clients included many major productions of touring musicals such as Footloose, High Society, Saturday Night Fever, High Society, Kiss Me Kate, and Fame. This expertise is now at Target Live.
Depending upon client requirements, we are able to offer a full service across media planning and buying, marketing, promotions, design and PR.
THE TEAM Managing Director – Guy Chapman General Manager – Kate Baird
Marketing Press Media Studio Simon Delany David Bloom Jo Smith Tim Everett Tim Croall Jenny Eldridge Marika Player Keith Goodenough Andy Locke Eleanor Jeffery Will Maidwell Melanie Rashbrooke Christine Pillainayagam
Address: Fitzroy House, 11 Chenies Street, London WC1E 7EY Telephone: 020 7907 1777 Fax: 020 7907 1751 e-mail: firstname.surname@target-live.co.uk
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