Kiss Me Kate
“So darn hot it’s practically a fire risk” – ***** The Guardian
In June 2018 Opera North will transfer its acclaimed production of Kiss Me Kate, Cole Porter’s classic Broadway comedy, to the London Coliseum. Featuring stars from both the West End and Opera worlds, and a full-scale choir and orchestra, this promises to be the hottest ticket next summer.
The show went on sale last week and Target Live are working with Opera North on delivering a campaign focused on musicals and opera fans including ticket agents support, design, digital and email marketing, press advertising and print distribution.
42nd Street Opening Night
42nd Street opened last night at the Theatre Royal Drury Lane, in the presence of HRH the Duchess of Cambridge and to blanket coverage in today’s papers. The star-studded occasion, which was also attended by movie legend Morgan Freeman and a host of stage and screen stars, is on the front page of both The Telegraph and The Times today, along with glittering 5-star reviews. Every paper has reported on the night, and news stories have been running all morning across Breakfast TV and radio shows.
Star Trek the Ultimate Voyage & Ivan Magri
Star Trek the Ultimate Voyage: a live on-screen celebration of the most iconic moments from Star Trek has recently been announced, playing two performances at London’s Royal Festival Hall on 23rd July. The concert, produced by CineConcerts and Senbla in association with CBS Consumer Products and Paramount Pictures, will bring to life the most iconic moments from both the feature films and TV series’, with a huge high-definition screen, and live orchestra. Target Live are providing Marketing, Media planning and Social Media services for this concert event.
After the success of Sondra Radvanovsky’s recital at Cadogan Hall earlier this month, the Rosenblatt Recital series continues with tenor Ivan Magri at Wigmore Hall on 3 April. This young Sicilian tenor trained with Pavarotti and well known of his fresh, light tenor.
Target Live is promoting this concert with on a campaign including digital and social advertising and grassroot support, and planning the launch of the 2017/18 season with a comprehensive campaign.
The Wipers Times
Following a sell-out national tour, Ian Hislop & Nick Newman’s The Wipers Times opened at the Arts Theatre on 21 March to record breaking advance sales. Target Live’s marketing, PR, media and social media teams have planned and delivered a comprehensive campaign for the West End transfer. The campaign includes a mix of outdoor advertising across the South East rail network and London Underground, advertising in select national titles including Private Eye along with digital across a range of channels. PR highlights include placing an authored piece by Ian Hislop in The Sunday Times and broadcast interviews with Ian and Nick on Graham Norton’s Radio 2 show, Radio 5’s Afternoon Edition and ITV’s Peston on Sunday.
42nd Street, the quintessential backstage musical comedy classic, has its first preview at the Theatre Royal, Drury Lane on Monday 20 March 2017, ahead of a star-studded press night on 4 April. The Target Live PR team’s pre-opening publicity campaign ramped up this week, with a phenomenal 50 strong tap number on The One Show, with Sheena Easton interviewed on the sofa. Major print pieces are to follow in The Times and the Daily Telegraph, plus magazine interviews in Gay Times and Classic Pop Magazines, alongside other key national broadcast interviews on Radio 2, Radio 4 and This Morning.
Russell Howard – Round the World
Russell Howard returns to the live stage for the first time in three years with his biggest global tour to date – Round the World. This started in February with five dates in Dublin and will finish in Sydney in July. The tour included 10 in the round shows at the Royal Albert Hall and broke the record for the longest ever consecutive run of dates for a performer at the venue. Target Live handled all Media for the show which included TV, Digital, Radio, Outdoor and Press.
La La Land In Concert, hits the UK
Described as the film of its generation, capturing the hearts of everyone whilst breaking records around the world, now LA LA LAND will be brought to audiences like never before via a huge screen accompanied by a 60-piece orchestra this September. Dates include: Manchester Bridgewater Hall (21st), Bristol Colston Hall (22nd), York Barbican (23rd), Birmingham Symphony Hall (Matinee 24th), Edinburgh Usher Hall (27th), Bord Gais Dublin (28th)
Written and directed by Damien Chazelle, LA LA LAND tells the story of Mia (Emma Stone), an aspiring actress, and Sebastian (Ryan Gosling), a dedicated jazz musician, who are struggling to make ends meet in a city known for crushing hopes and breaking hearts. Set in modern day Los Angeles, this original musical about everyday life explores the joy and pain of pursuing your dreams.
LA LA LAND received 14 nominations at the 89th Academy Awards ®, winning six awards for Best Director, Best Actress, as well as Best Original Song for ‘City of Stars’, Best Original Score, Best Production Design, and Best Cinematography.
Target Live are providing Strategic Marketing, Media planning and Social Media services for this tour.
Internationally celebrated soprano Sondra Radvanovsky was the first singer in Metropolitan Opera history to perform all ‘three queens’ in Donizetti’s Tudor dramas, Anna Bolena, Maria Stuarda and Roberto Devereux. She performs at major opera houses across the globe and delights audiences with her “outright gorgeous, poignant and silvery voice” – The Washington Post.
She will be performing a recital at Cadogan Hall on 16 March as part of the Rosenblatt Recitals series, London’s only series of world-class opera recitals, and Target Live has put in place a campaign targeting London’s opera fans and recital goers via a mix of email marketing, Facebook advertising and grassroots.
Target Live are also working on the launch of the 2107/18 season of Rosenblatt Recitals including new design and a full media campaign.
It’s festival time!
All the major festivals we work with have had huge line up announcements in the past week. Eminem is the third Reading & Leeds headliner, joining Muse and Kasabian. V Festival announced Jay-Z and Pink will headline the 2017 edition; while the UK’s leading urban music festival, Wireless announced Chance the Rapper, Skepta, The Weeknd and more as it returns to Finsbury Park, London on 7–9 July. Festival Republic have also launched a new one-day festival at Finsbury Park, Community – headlined by Catfish and the Bottlemen. Be ready for the Latitude Festival announcement tomorrow, 1st March.
Believe All ‘Ogre’ Again
Following a record-breaking UK and Ireland Tour, the smash hit blockbuster Shrek The Musical is back – and larger than life! Announcing the first 8 dates of it’s 2017-2019 tour today, the show will be returning to Edinburgh, Manchester, Aberdeen, Birmingham, and Sunderland, with first time visits to Blackpool, Stoke-on-Trent and Northampton. Based on the story and characters from the Oscar®-winning DreamWorks Animation film, this hilarious and spectacular production turns the world of fairytales upside down in an all-singing, all-dancing, must-see musical comedy.
Target Live have been directing the refresh of the show’s website www.ShrekTheMusical.co.uk, and are looking after the Marketing, Ticketing, Media buying and Design across the Tour. Further dates will be announced shortly.