Basquiat: Boom for Real
Target Live are working with the Barbican to produce a high impact cross-media campaign for Basquiat: Boom for Real, leveraging social, programmatic, print and out of home. This unprecedented exhibition brings together an outstanding selection of more than 100 works from international museums and private collections and is the first public show of Basquiat’s work in the UK for 30 years.
This “Dazzling” (Guardian) exhibition runs until 28th January 2018.
For more information: https://www.barbican.org.uk/whats-on/2017/event/basquiat-boom-for-real
Manchester Theatre Awards
Target Live’s Manchester office is to manage the Press & PR for the next Manchester Theatre Awards. The Manchester Theatre Awards, in association with Target Live, will be held at The Lowry’s Quays Theatre on Friday 9 March 2018, hosted by actor and comedian Justin Moorhouse. The annual awards – the most important theatrical prize-giving outside London – has been a major fixture of the North West cultural calendar since 1981 and will honour productions seen in Greater Manchester during 2017. With the backing of the Greater Manchester theatres, a judging panel of some of the most experienced critics in the country, who attend hundreds of performances a year, actively celebrate the significant impact of theatre in Greater Manchester. Since the relaunch of the awards in 2011, famous faces from stage and screen to have won include Sir Kenneth Branagh, Maxine Peake, Rufus Hound, Rory Kinnear, Barry Humphries, Julian Glover and Sian Phillips.
Mel Brooks’ Young Frankenstein opens in London on 10th October, and Mel has been busy making waves ahead of the big day! His interview with the Today programme on Radio 4 was picked up around the world, before a hilarious appearance on The One Show which saw him subsequently trending on Twitter! Supporting Mel’s headline-making press, the cast have also been busy – Hadley Fraser had a major interview run in Sunday Times Culture, Ross Noble was profiled by the Evening Standard and the Daily Mail spoke with Lesley Joseph. And keep your eye out……Mel’s still due on the Ten o’clock News before press night!
Hillary Clinton at London’s Southbank Centre
The former US Secretary of State is coming to Southbank Centre’s London Literature Festival on Sunday 15 October. Her only London appearance was announced today, and our media team is working with Southbank Centre on maximising awareness for this high-profile event. The campaign includes targeted social media advertising and large format print ads in The Guardian, The Daily Telegraph, The Observer and The Sunday Telegraph across the weekend.
Tickets go on sale to Southbank Centre Members on Thursday 14 September, and the general public on Friday 15 September.
MMA ‘Smarties’ Award nomination
Target Live and Gameloft have been shortlisted for an MMA ‘Smarties’ Award, under the ‘best use of Mobile Native’ for their work on Festival Republic’s Reading and Leeds 2017 campaign; the winner will be announced in New York on September 25th.
Knowing that teen and younger audiences spend the majority of time on their mobile devices Target-Live partnered with Gameloft to develop an innovative mobile game that would harness this behaviour and showcase the exclusive content from artists performing at Reading & Leeds Festival. Combining this approach with the unique abilities of the mobile experience Target-Live and Gameloft delivered over 375,000 completed gameplays in the UK, and over 11,000 clicks to ticketing sites. By the end of the campaign, over 222,000 minutes of gameplay were clocked up, driving a significant boost in engagement and ticket sales for the festivals.
Peace Train The Cat Stevens Story began its first ever UK tour last night in Perth, Scotland, following a sell out run at the World Famous Sydney Opera House. Peace Train is a night of music and story-telling seeking out the man in the music and telling the story behind the songs which features 23 hit songs including Father & Son and First Cut Is The Deepest. Target Live have supported the transfer of this show by leading on both the Marketing and PR campaigns since going on-sale in March. The show runs until 17 September 2017.
Greenwich Winter Time
A fresh, new winter festival with a difference, Greenwich Winter Time will offer a magical atmosphere, bringing together the contemporary and the traditional to create an inspiring Christmas experience every day during December. Set against the unrivalled backdrop of the Old Royal Naval College, this unique and contemporary event will host a bespoke covered ice rink, a winter market presenting an array of independent creative designers and brands, the very best of artisan festive food and drink, high-calibre entertainment across the site, an art exhibition, an enchanting Father Christmas experience for all the family and much more. Target Live are working on the marketing, media, design and PR, including ticketing agent activity and social media.
Winner of two Academy Awards, and widely considered the scariest movie of all time, the film adaptation of The Exorcist sparked unprecedented worldwide controversy when it was released in cinemas in 1973. Forty-five years after William Peter Blatty’s best-selling novel terrified an entire generation, The Exorcist is unleashed onto the West End stage for the very first time in a uniquely theatrical experience directed by award-winning film and theatre Director Sean Mathias (Bent, No Man’s Land). Target Live are working, alongside BKL, on design, media and marketing, including ticketing agent activity, social media and an extensive digital campaign.
The Stage Debut Awards
We’re excited to announce we’ve been brought on board to manage the red carpet PR for the inaugural The Stage Debut Awards this year! It’s great to be involved in this vital recognition of so many new and fresh first time talents to theatre. Awards range from West End debuts to newcomers across UK theatre this year. The shortlist highlights the breadth of emerging stars on and off stage with categories celebrating performers, writers, composers and directors. The awards ceremony will take place in London on 17 September, we look forward to seeing you all there!
Read more here about the awards here: https://www.thestage.co.uk/news/2017/stage-debut-awards-2017-first-shortlist-celebrates-uk-theatres-newcomers/
Summertime at Southbank Centre
Target Live has been planning and buying media for Southbank Centre since last year. This summer, the venue is launching a new brand identity, through a major destination campaign targeting London culture vultures, families, and regional audiences.
The outdoor and press activity focuses on impactful formats (colourful 4 sheets, full page in Evening Standard), while on social media we are making the most of content and immersive options to showcase the breadth of what Southbank Centre has to offer this summer. And there is loads happening by the river, from free music weekends to circus shows and a crayfish feast – meaning we’ve had to carefully consider all the timings, targeting and messages of the planned activity.
All this is supported by some programmatic direct buys on Time Out and extensive prospecting and retargeting display activity online, ensuring the new brand and the Summertime message reaches as many people as possible.