31 January 2017

Southbank Centre Evening Standard cover wrap

On Friday 27 January, our client Southbank Centre ran a cover wrap in Evening Standard, which featured a striking design and an important message celebrating arts and culture.

Our media buying team negotiated this prime advertising spot with media owner EsiMedia, delivering incredible standout for Southbank Centre and some of its upcoming festivals, including Belief and Beyond Belief, Women of the World, Alchemy, Urban and more.

Target Live has been planning and buying media for Southbank Centre, across all channels (print, outdoor, social media, programmatic and more) since Autumn 2016.

24 January 2017

Hair by Sam McKnight at Somerset House

Hair by Sam McKnight is now mid-way through its dates at London’s Somerset House. Running until 12 March the mixed media exhibition celebrates the remarkable 40 year career of iconic hairdresser Sam McKnight through; photography, film, two walls of Vogue front covers (featuring his work of course) and wigs as well as installations using outfits by such designers as Chanel. Having worked on everyone from Princess Diana and Madonna to Kate Moss and beyond Sam McKnight is a main stay in the world of fashion and this is the first exhibition of its kind to really celebrate not just his work but the role of hair in the wider cultural and fashion world.

Target Live has been planning and buying media for Hair by Sam McKnight, as part of an ongoing relationship with Somerset House, both on and offline with print and programmatic advertising.

17 January 2017

Raising Martha at Park Theatre

Raising Martha, David Spicer’s brand new black comedy about animal rights, family secrets and GRAVE consequences, opened at Park Theatre on 12 January, starring Joel Fry, Tom Bennet, Jeff Rawle, Gwyneth Keyworth, Stephen Boxer and Julian Bleach. The Target Live PR team have been supporting the production as part of their retained PR role at the theatre, organising interviews on BBC radio, industry outlets such as, and looking ahead to a critic packed press night tonight – 17 January!

17 January 2017

Opera North’s Winter 2017 season

Opera North’s Winter 2017 season opens this weekend with the company’s first ever staging of Rimsky-Korsakov’s opera The Snow Maiden, a colourful piece based on a well-loved Russian fairy tale. Using video imagery, this production imaginatively blends and contrasts worlds of fantasy and reality. The season continues in Leeds and on tour with two other fairy tale themed operas, Humperdinck’s Hansel & Gretel and Rossini Cinderella. The 2017/18 season, which will feature an experimental series of short operas, was also announced this week.

Target Live has been helping Opera North maximise ticket sales and increase exposure for the brand, by planning and booking targeted outdoor, press, digital and social advertising.

10 January 2017

La Cage Aux Folles

Bill Kenwright’s brand new production of the Tony and Olivier award winning musical La Cage Aux Folles has just launched, opening in Oxford before heading to Dublin, Norwich and Canterbury, and touring until August, starring John Partridge as ‘Albin / Zaza’, Adrian Zmed as ‘Georges’ and Marti Webb as ‘Jacqueline’.

National PR ops secured include appearances on Loose Women (ITV1), The Wright Stuff (C5), Steve Wright (Radio 2) and Saturday Live (Radio 4), as well as interviews in Gay Times, and Soap Life Magazine.

20 December 2016

Southbank Centre opens Adventures in Moominland

Target Live’s client Southbank Centre opened the immersive exhibition Adventures in Moominland last week. Running until April 2017, it is the first major UK exhibition on the classic children characters The Moomins, and takes audiences on a spectacular 50-min journey exploring their stories and the life of its author Tove Jansson.

We’ve helped Southbank Centre successfully launch the exhibition, with a raft of online and print advertising, and are working towards keeping sales up in the new year with activity targeting schools, special partnerships and outdoor for February half-term.

15 December 2016

The Independent Music Sector 2016

2016 was a prolific year in the Independent music sector with major releases by Radiohead, Agnes Obel, Adele (late 2015!), Pixies, Nick Cave,  Flume, Pet Shop Boys and Beach House to name but a few. Target Live worked on all these projects across social media, press, outdoor, radio and digital display in the UK, Europe and the Americas.

2017 will see Target Live working on releases by Father John Misty, Spiritualized, Pete Gabriel, Nadine Shah, Nick Murphy, a very special Radiohead project amongst many others!

6 December 2016

Big Week for Target Live

This is a bumper week at Target Live as we are delighted to be working on four major openings:

Dirty Dancing is back in the West End! This all new production which has set audiences alight explodes with heart-pounding music, breathtaking emotion and sensationally sexy dancing opens tonight for just 30 performances through December at The Phoenix Theatre, before continuing its hugely successful UK tour through 2017. Target Live is working on the Marketing, PR, Media, Social Media and Design.

Eifman Ballet’s UK premiere of Up & Down opens at the English National Opera’s Coliseum Theatre in London for just 6 performances from tonight. The choreography is inspired by F. Scott Fitzgerald’s final novel, Tender is the Night, and visits London fresh from performances in Monte Carlo, New York, Tel Aviv and St Petersburg. Target Live is working on General Management, Marketing, PR, Social Media and Design.

The Park Theatre’s winter season finale, a stage adaptation of C.S. Lewis The Screwtape Letters opens this Friday. Following successful sell out runs in Chicago and Washington D.C, The Fellowship for Performing Arts are bringing the show over for its European Premiere. Target Live is working on Marketing, PR, Media, Social Media and Design.–the-screwtape-letters

And finally dazzling up in Leeds we are proud to be working on the UK premiere of the new musical Strictly Ballroom, created by Baz Luhrmann, and directed by Olivier Award winning Drew McOnie is now premiering in Leeds at the West Yorkshire Playhouse. Target Live is working on the PR.

29 November 2016

Eifman’s Up And Down

Since seeing the production at the Bolshoi Theatre in Moscow in 2015 Target Live have been General Managing the season at the London Coliseum (6th-10th December)  as well as working on the full marketing, PR and social campaign for Eifman Ballet’s UK premiere of Up & Down.

The choreography is inspired by  F. Scott Fitzgerald’s final novel, Tender is the Night, and visits London fresh from performances in Monte Carlo, New York, Tel Aviv and St Petersburg. The marketing team have built some great relationships with key Russian businesses such as Pushkin House, Rutage Magazine and Club,, Calvert 22 and the Russian Embassy as well as with dance institutions such as the Royal Academy of Dance and Danceworks. The PR team have secured feature pieces profiling the company’s Artistic Director Boris Eifman, celebrating the company’s 40th anniversary year, and recreating the Jazz Age onstage. The extensive advertising campaign has been planned, booked and designed by the Target team.


22 November 2016

Being A Man Festival

Next week the Southbank Centre will be helping to answer all the big questions surrounding how to navigate masculinity in 2016 with their Being A Man Festival. Target Live have been working with Southbank Centre to get the key messages of this all encompassing festival full of talks, events, music and celebrities out to the men of London. One such outlet used was Time Out London’s new native blog posts. The blog post written by the Time Out editorial team gave a platform for the true breadth of the festival to be showcased as well as allowing call to action click through links. With native advertising gleaning more attention as the use of ad-blockers rises we were keen to share the first look results with you. After the first week of the sponsored ad being live we received over double the benchmarked click through rate as well and strong results for impressions, clicks and dwell time. Not only that, but the post will stay up in the Time Out archives promoting the brand and this annual festival.

Please click here to read the blog: