It’s festival time!
All the major festivals we work with have had huge line up announcements in the past week. Eminem is the third Reading & Leeds headliner, joining Muse and Kasabian. V Festival announced Jay-Z and Pink will headline the 2017 edition; while the UK’s leading urban music festival, Wireless announced Chance the Rapper, Skepta, The Weeknd and more as it returns to Finsbury Park, London on 7–9 July. Festival Republic have also launched a new one-day festival at Finsbury Park, Community – headlined by Catfish and the Bottlemen. Be ready for the Latitude Festival announcement tomorrow, 1st March.
Believe All ‘Ogre’ Again
Following a record-breaking UK and Ireland Tour, the smash hit blockbuster Shrek The Musical is back – and larger than life! Announcing the first 8 dates of it’s 2017-2019 tour today, the show will be returning to Edinburgh, Manchester, Aberdeen, Birmingham, and Sunderland, with first time visits to Blackpool, Stoke-on-Trent and Northampton. Based on the story and characters from the Oscar®-winning DreamWorks Animation film, this hilarious and spectacular production turns the world of fairytales upside down in an all-singing, all-dancing, must-see musical comedy.
Target Live have been directing the refresh of the show’s website www.ShrekTheMusical.co.uk, and are looking after the Marketing, Ticketing, Media buying and Design across the Tour. Further dates will be announced shortly.
At Last – The Etta James Story
At last the critically acclaimed show about the life and music of the icon Etta James is arriving to the UK this March. Following its world premiere in Melbourne in 2013 At Last – The Etta James Story has since packed theatres throughout Australia and New Zealand. In 2016 the show returned to Melbourne for a sell-out season at The Arts Centre and July saw the show triumph for a third season at The Sydney Opera House.
Telling the story of soul legend Etta James’ turbulent life and features some of her most beloved songs including Tell Mama, Something’s Got A Hold On Me, Sugar On The Floor, the heart rending I’d Rather Go Blind, her iconic signature song At Last and more.
Target Live are looking after Marketing, Ticketing, Social Media, Design, and PR across this 12 date UK tour.
Target Live marks its 10th anniversary!
Target Live marks its 10th anniversary with the announcement today that the company is to open a new office in Manchester.
Opening on Monday 20th February, the office will be based within the Havas Village on Princess Street. The new team has more than 25 collective years of experience, encompassing in-house and agency marketing and PR, client management and media planning & buying. The team will offer the individuality of an independent agency whilst part of the infrastructure of Target Live’s London office.
The team includes: Emma King, Anna Whitwood and Kate Goerner all of whom are well known on the Manchester Arts scene.
We are thrilled that Target Live is embarking on this new chapter in our history. Our portfolio of clients extends across the arts and entertainment industries not only in the UK but recently across the world. Having always represented projects throughout the UK, the new office in Manchester is a natural extension of the services that we can offer to clients.
“I am thrilled to see the newest members of our Havas family expanding their offering in to the vibrant Manchester marketplace. Manchester remains a high priority for Havas Media Group and adding Target Live’s unique capabilities alongside paid media, earned media and creative expertise to our Princess Street base allows us to further our Village proposition.” Paul Frampton, CEO of Havas Media Group,
Target Live is part of Havas Media Group in the UK, after the acquisition of its parent group Target MCG in October 2016. Target MCG incorporates Target Media, Target Live, Organic and Superhero.
Sovremennik Theatre season
Target Live are proud to have launched the forthcoming Sovremennik Theatre season at the Piccadilly Theatre, arriving this May. Under the direction of original founding member Galina Volchek, the legendary Russian theatre company are bringing 3 of their most celebrated productions, Three Comrades, Two for the Seesaw, and Three Sisters to London with a cast and creative team of over 100 people. Performed in Russian with English surtitles, the season in honour of Galina’s incredible career will feature two of the countries most celebrated performers, Chulpan Khamatova and Kirill Safonov. Working with the Sovremennik Theatre Target Live have designed season and production campaigns, and are managing the marketing, media, ticketing, and social media as well as PR and publicity.
The Boys in the Band
Following a sell-out run at Park Theatre, The Boys in the Band opens tonight at the Vaudeville Theatre for 15 performances only. This is the first major revival of this iconic play in almost two decades. Razor sharp and packed with wit, The Boys in the Band is fresh, startling and brilliantly entertainment. Target Live’s marketing and PR teams are thrilled to be working with producers Tom O’Connell and James Seabright on the West End transfer. The extensive campaign has included advertising across gay titles, targeted digital and Underground LEPs. The PR team have secured a major feature in The Guardian with Mark Gatiss and Ian Hallard as well as broadcast interviews on Radio 2, BBC London 94.9 and ITV.
Southbank Centre Evening Standard cover wrap
On Friday 27 January, our client Southbank Centre ran a cover wrap in Evening Standard, which featured a striking design and an important message celebrating arts and culture.
Our media buying team negotiated this prime advertising spot with media owner EsiMedia, delivering incredible standout for Southbank Centre and some of its upcoming festivals, including Belief and Beyond Belief, Women of the World, Alchemy, Urban and more.
Target Live has been planning and buying media for Southbank Centre, across all channels (print, outdoor, social media, programmatic and more) since Autumn 2016.
Hair by Sam McKnight at Somerset House
Hair by Sam McKnight is now mid-way through its dates at London’s Somerset House. Running until 12 March the mixed media exhibition celebrates the remarkable 40 year career of iconic hairdresser Sam McKnight through; photography, film, two walls of Vogue front covers (featuring his work of course) and wigs as well as installations using outfits by such designers as Chanel. Having worked on everyone from Princess Diana and Madonna to Kate Moss and beyond Sam McKnight is a main stay in the world of fashion and this is the first exhibition of its kind to really celebrate not just his work but the role of hair in the wider cultural and fashion world.
Target Live has been planning and buying media for Hair by Sam McKnight, as part of an ongoing relationship with Somerset House, both on and offline with print and programmatic advertising.
Raising Martha at Park Theatre
Raising Martha, David Spicer’s brand new black comedy about animal rights, family secrets and GRAVE consequences, opened at Park Theatre on 12 January, starring Joel Fry, Tom Bennet, Jeff Rawle, Gwyneth Keyworth, Stephen Boxer and Julian Bleach. The Target Live PR team have been supporting the production as part of their retained PR role at the theatre, organising interviews on BBC radio, industry outlets such as Whatonstage.com, and looking ahead to a critic packed press night tonight – 17 January!
Opera North’s Winter 2017 season
Opera North’s Winter 2017 season opens this weekend with the company’s first ever staging of Rimsky-Korsakov’s opera The Snow Maiden, a colourful piece based on a well-loved Russian fairy tale. Using video imagery, this production imaginatively blends and contrasts worlds of fantasy and reality. The season continues in Leeds and on tour with two other fairy tale themed operas, Humperdinck’s Hansel & Gretel and Rossini Cinderella. The 2017/18 season, which will feature an experimental series of short operas, was also announced this week.
Target Live has been helping Opera North maximise ticket sales and increase exposure for the brand, by planning and booking targeted outdoor, press, digital and social advertising.