Winner of two Academy Awards, and widely considered the scariest movie of all time, the film adaptation of The Exorcist sparked unprecedented worldwide controversy when it was released in cinemas in 1973. Forty-five years after William Peter Blatty’s best-selling novel terrified an entire generation, The Exorcist is unleashed onto the West End stage for the very first time in a uniquely theatrical experience directed by award-winning film and theatre Director Sean Mathias (Bent, No Man’s Land). Target Live are working, alongside BKL, on design, media and marketing, including ticketing agent activity, social media and an extensive digital campaign.
The Stage Debut Awards
We’re excited to announce we’ve been brought on board to manage the red carpet PR for the inaugural The Stage Debut Awards this year! It’s great to be involved in this vital recognition of so many new and fresh first time talents to theatre. Awards range from West End debuts to newcomers across UK theatre this year. The shortlist highlights the breadth of emerging stars on and off stage with categories celebrating performers, writers, composers and directors. The awards ceremony will take place in London on 17 September, we look forward to seeing you all there!
Read more here about the awards here: https://www.thestage.co.uk/news/2017/stage-debut-awards-2017-first-shortlist-celebrates-uk-theatres-newcomers/
Summertime at Southbank Centre
Target Live has been planning and buying media for Southbank Centre since last year. This summer, the venue is launching a new brand identity, through a major destination campaign targeting London culture vultures, families, and regional audiences.
The outdoor and press activity focuses on impactful formats (colourful 4 sheets, full page in Evening Standard), while on social media we are making the most of content and immersive options to showcase the breadth of what Southbank Centre has to offer this summer. And there is loads happening by the river, from free music weekends to circus shows and a crayfish feast – meaning we’ve had to carefully consider all the timings, targeting and messages of the planned activity.
All this is supported by some programmatic direct buys on Time Out and extensive prospecting and retargeting display activity online, ensuring the new brand and the Summertime message reaches as many people as possible.
HAIR‘s new 50th anniversary production is to have a HAIR extension through to New Year 2018! The show was due to run until early December but already due to popular demand the show is now extending for a further 6 weeks. The iconic tribal rock musical HAIR opens at London’s fully immersive Off-West-End theatre, The Vaults, from WEDNESDAY 4 OCTOBER 2017 and is now to run to SUNDAY 14 JANUARY 2018.
Initial casting for this thrilling, young and moving production of HAIR has been announced including some of the original Manchester tribe transferring down from Hope Mill Studios. Further casting is to be announced, as the search continues to cast the roles of Berger, Hud and Margaret Mead!
Target Live are working on marketing, ticket agent activity and social media.
#JoinTheTribe here: https://www.hair50.com/
New Season at the Charing Cross Theatre
The first 2 productions in the new season at the Charing Cross Theatre have been announced, starting with the world stage premiere of Jack Rosenthal’s The Knowledge in September, directed by Maureen Lipman. Set against the backdrop of the harsh economic times of 1979, the comedy follows the struggles of four Londoners as they better themselves by attempting the fearsome “Knowledge” – the process of becoming a London black cab taxi driver. Lipman, Rosenthal’s widow, starred in the original 1979 television adaptation.
Following this acclaimed rising star Thom Southerland will direct a brand new production of Andrew Lloyd Webber’s Tony and Olivier-Award nominated musical, The Woman in White in a strictly limited 12-week season at Charing Cross Theatre. A tempestuous tale of love, betrayal and greed, adapted from Wilkie Collins’haunting Victorian thriller, this is the premiere of Andrew Lloyd Webber and David Zippel’s revised score.
With further productions to be announced, Target Live are planning media and marketing activity for the new season. http://charingcrosstheatre.co.uk/index.php
Gala For Grenfell
Target Live are very proud to be working with Arlene Phillips CBE as she brings together a host of the world’s leading dancers for a special gala to raise funds for the Grenfell Fire victims. All stars will be performing for free, with all proceeds going to charity.
Taking place at London’s Adelphi Theatre for one night only, Gala For Grenfell unites dancers from across the world of dance to raise relief funds for those whose lives have been seriously affected by the tragedy. The gala is imagined and directed by Arlene Phillips.
Guests include; Akram Khan, The Royal Ballet featuring Edward Watson, Matthew Bourne’s New Adventures, The Mariinsky Ballet’s Xander Parish, Ballet Black, Rambert Dance Company, Adam Garcia, English National Ballet, ZooNation and Drew McOnie’s, Jekyll & Hyde. More performers are yet to be announced.
All proceeds will be going via the K&C Foundation and additional donations can be made via
We have been very overwhelmed by the generous support we have received from our clients and contacts towards this campaign. Thank you very much to all that have helped us so far.
Teletubbies LIVE launch event
The Manchester World Premiere of the Teletubbies Live was announced with a large exclusive in the Manchester Evening News, with Target Live’s Manchester office leading on the regional news and the London team overseeing the national press announcement. On Wednesday 28 June, we then staged a major press event in the city to launch the on-sale, with over a thousand parents and children queuing to meet the tubbies, have their photos taken and join the party. Alongside this we ran a full day of press activity, including print, TV and online at the venue, followed by further interviews at nearby Media City.
The voice of the people cannot be denied
Bill Kenwright’s superb production of Tim Rice and Andrew Lloyd Webber’s Evita is set to captivate the West End again for a strictly limited season at the Phoenix Theatre. Opening on 28 July for 12 weeks only, this spectacular production stars one of musical theatre’s most exciting young leading ladies Emma Hatton (Elphaba in Wicked) and the West End debut of leading Italian performer Gian Marco Schiaretti. Target Live are working, alongside BKL, on design, media, marketing and PR, including ticketing agent activity and social media.
Meltdown is Southbank Centre’s annual festival with 10 days of one-off gigs and events curated by a different artist each year. Rapper M.I.A. was the 24th director, and her Meltdown was deemed “a triumph” by The Guardian, “with a diverse, young crowd watching the likes of French afro-trap star MHD and queer-rap pioneer Mykki Blanco”, amongst many invited artists. Target Live worked with Southbank Centre to deploy a focused marketing campaign including social media, online advertising, press advertising, and flyposting.
World famous children’s TV favourites the Teletubbies have announced their first ever stage tour, which will premiere in Manchester in November 2017 before touring the UK.
Tinky Winky, Dipsy, Laa-Laa and Po have been captivating babies and toddlers since they first burst on to TV screens 20 years ago and now the four colourful characters are going live for the first time – to star in the theatre show “Big Hugs”, created especially for the youngest audience.
Teletubbies Live has been created and adapted for the stage by Richard Lewis, who has also created and directed Peppa Pig Live and is produced by leading children’s theatre team, Fiery Light, in collaboration with licensor DHX Brands.
Target Live is working with producers to deliver an engaging PR campaign with the Manchester Target Live office leading on the Manchester announcement, on sale and premiere, with Target Live London delivering national and regional PR for the rest of the tour.